Rolex Datejust 31 Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral

Reference 278274-0036

About this watch

The Rolex Datejust 31, specifically the model 278274-0036, is a stunning example of the brand's enduring elegance and meticulous craftsmanship. This watch combines timeless style with modern technology, making it a coveted piece for both collectors and casual wearers alike. The case of the Datejust 31 is round, measuring a comfortable 31.00 mm in diameter. The stunning blue floral dial is not just eye-catching; it tells a story of elegance and sophistication. At the heart of the Datejust 31 is the Rolex caliber 2236, an automatic movement that exemplifies Rolex's dedication to precision and reliability. This movement is entirely manufactured by Rolex and is known for its peerless accuracy. With a power reserve of 55 hours and a frequency of 28,800 vibrations per hour, this watch ensures that you’ll always be on time. The Datejust 31 isn’t just a pretty face; it’s also functional. The date display is conveniently positioned at 3 o'clock, allowing for easy reading. With a water resistance of up to 100 meters, this watch is not just meant for dry land. Whether you’re splashing in the pool or caught in a rain shower, the Datejust 31 can handle it, giving you peace of mind and versatility.
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MSRP: $8,450
Market Price: $10,808

Key Features

  • Rolex caliber 2236 automatic movement
  • Stainless Steel case with White Gold accents
  • Sapphire crystal glass for scratch resistance

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel Fluted / Jubilee / Blue - Floral
Reference
278274-0036
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Blue
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] 2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

Rolex - 278274 · $14,000
The Rolex Datejust 31 blends classic elegance with a fresh modern aesthetic, featuring a vibrant mint green dial framed by a white gold fluted bezel. It has a refined yet versatile look and balanced proportions suited for everyday wear.

  • Condition: Brand new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 10.7mm
Posted at
May 28, 2026, 9:04 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 22, 2026, 9:40 AM
Active
[WTS] 2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

Rolex - 278274 · $14,000
The Rolex Datejust 31 blends classic elegance with a fresh modern aesthetic, featuring a vibrant mint green dial and a white gold fluted bezel.

  • Condition: Brand new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 10.7mm
Posted at
May 21, 2026, 9:03 AM
Active
[WTS] Rolex Datejust 31 *BNIB 5/26* 💎🦪 Mother of Pearl x Diamond Dial 🦪💎

Rolex Datejust 31 *BNIB 5/26* 💎🦪 Mother of Pearl x Diamond Dial 🦪💎

Rolex - 278274 · $15,000
A Rolex Datejust 31 watch with a Mother of Pearl dial featuring diamond indices. It comes with an unsized bracelet and the original purchase receipt.

  • Condition: Brand new
  • Bracelet size: unsized
  • Dial description: Mother of Pearl with diamond indices
Posted at
May 19, 2026, 8:40 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals, a warm Everose Rolesor case and bracelet, and a refined 31mm case.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 15, 2026, 9:39 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active