Rolex Datejust 31 Datejust 31 Stainless Steel Fluted / Oyster / Aubergine - Roman

Reference 278274-0025

About this watch

The Rolex Datejust 31 is a masterpiece of horology, boasting an iconic design and exceptional technical specifications. Its stainless steel case with white gold fluted bezel exudes elegance and sophistication, while the aubergine dial with sunburst finish adds a touch of luxury. The watch's self-winding mechanical movement, caliber 2236, is certified by COSC and features a silicon hairspring for enhanced precision. With a water resistance of 100 meters and scratch-resistant sapphire crystal, this timepiece is built to last. The use of Roman numerals on the dial adds a classic touch, making it perfect for formal or casual wear. Whether you're looking for a statement piece or a reliable timekeeper, the Datejust 31 delivers.
Buy Now on Jomashop
This is an affiliate link
MSRP: $8,450
Market Price: $10,808

Key Features

  • Rolex caliber 2236 movement
  • 100m water resistance
  • Sapphire crystal
  • Aubergine dial with sunburst finish
  • White gold fluted bezel
  • Roman numerals on dial
  • Chronometer certification

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Stainless Steel Fluted / Oyster / Aubergine - Roman
Reference
278274-0025
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $16,700
This is a brand new, unworn 31mm Rolex Datejust with a mother of pearl diamonds dial.

  • Condition: Brand new, unworn
  • Case size: 31mm
  • Dial material: Mother of Pearl
Posted at
Apr 25, 2026, 11:09 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals, set against an Everose Rolesor case and bracelet. The 31mm case offers everyday versatility while maintaining classic elegance.

  • Condition: Like new condition
  • Case material: Everose Rolesor
  • Bracelet length: short two links
Posted at
Apr 24, 2026, 9:37 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals, set against an Everose Rolesor case and bracelet. The 31mm case offers a refined presence on the wrist, while the smooth bezel keeps the look clean and timeless.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
Apr 17, 2026, 9:35 AM
Active
[WTS] Brand New Rolex Datejust 31 w/ White Roman Numerals Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ White Roman Numerals Dial [ Ref. 278274 ]

Rolex - 278274 · $13,000
A brand new 31mm Rolex Datejust with a white Roman numerals dial, jubilee bracelet, and fluted bezel.

  • Condition: Brand new, unworn
  • Diameter: 31mm
  • Bezel: Fluted bezel
Posted at
Apr 14, 2026, 11:14 AM
Active
[WTS] Rolex Datejust 3135 cal. “Open 6/9” date wheel

Rolex Datejust 3135 cal. “Open 6/9” date wheel

Rolex - 3135 cal. · $150
A Rolex Datejust calendar wheel with an open 6/9 date font, showcasing some expected signs of aging.

  • Condition: Pre-owned with mild marks and abrasions
  • Date Font: open 6/9
  • Shipping: domestic shipping only (lower 48 states)
Posted at
Apr 12, 2026, 1:18 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active