Rolex Datejust 31 Datejust 31 White Gold Diamond / Aubergine - Roman

Reference 278289rbr-0019

About this watch

The Rolex Datejust 31 White Gold Diamond / Aubergine - Roman is a stunning embodiment of elegance and precision, with its exquisite design and remarkable craftsmanship. Crafted from luxurious white gold, this timepiece boasts a beautiful blend of materials and colors that make it a standout piece. The sunburst finish on the aubergine dial catches the light beautifully, creating a mesmerizing effect that changes with every movement. Adorned with sparkling diamonds, the gem-set bezel elevates the watch from a mere instrument of timekeeping to a true statement piece. At the core of the Datejust 31 is the Rolex caliber 2236 movement, showcasing Rolex's dedication to precision and innovation. This certified Swiss chronometer has passed rigorous testing by the COSC, guaranteeing its accuracy and reliability. With a power reserve of approximately 55 hours, you can be confident that it will keep ticking, even when you’re not wearing it. The watch displays hours, minutes, seconds, and the date, making it highly functional while maintaining its aesthetic appeal. With a water resistance of up to 100 meters, this watch can handle splashes and brief immersions in water, making it suitable for everyday wear. The 31mm diameter makes it versatile for various wrist sizes, and the lug width ensures a comfortable fit.
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MSRP: $49,400
Market Price: $35,147

Key Features

  • Rolex caliber 2236 movement
  • Certified Swiss chronometer by COSC
  • 55-hour power reserve
  • Water resistance up to 100 meters
  • Gem-set bezel with sparkling diamonds
  • White gold case with sunburst finish
  • Aubergine dial with Roman numeral indexes

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Diamond / Aubergine - Roman
Reference
278289rbr-0019
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals set against an Everose Rolesor case and bracelet. It has a refined presence on the wrist with a smooth bezel.

  • Condition: Like new
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 1, 2026, 9:37 AM
Active
[WTS] 1996 Midsize Rolex Datejust 31mm 18k White Gold 68279, freshly serviced

1996 Midsize Rolex Datejust 31mm 18k White Gold 68279, freshly serviced

Rolex - 68279 · $16,999
1996 Midsize Rolex Datejust 31mm 18k White Gold, freshly serviced and comes with a 1 year in-house warranty.

  • Condition: some light scratches, freshly serviced
  • Case diameter: 31mm
  • Material: 18k White Gold
  • Year of manufacture: 1996
Posted at
Apr 30, 2026, 5:16 PM
Active
[WTS] Rolex Datejust 31mm Pink New 4/2026, $10.3k

Rolex Datejust 31mm Pink New 4/2026, $10.3k

Rolex - 278240 · $10,300
The Rolex Datejust 31mm Pink is a new watch available for purchase.

  • Condition: New
  • Shipping: $100 (USA)
  • Payment: Wire or Credit Card (+4.9% & 4 days clearance)
  • Warranty: 2026
Posted at
Apr 30, 2026, 10:25 AM
Active
[WTS] (2024) Rolex Datejust 31 Blue Roman Dial 278240 Full Set $7,450

(2024) Rolex Datejust 31 Blue Roman Dial 278240 Full Set $7,450

Rolex - 278240 · $7,450
2024 Rolex Datejust 31 with a blue Roman dial, dated to 2024. It is a full set with box, manual, and white tag.

  • Condition: Slight scratches from normal use, crystal is clean
  • Diameter: 31mm
  • Country of origin shipped from: Singapore
Posted at
Apr 29, 2026, 5:30 AM
Active
[WTS] Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $16,700
This is a brand new, unworn 31mm Rolex Datejust with a mother of pearl diamonds dial.

  • Condition: Brand new, unworn
  • Case size: 31mm
  • Dial material: Mother of Pearl
Posted at
Apr 25, 2026, 11:09 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals, set against an Everose Rolesor case and bracelet. The 31mm case offers everyday versatility while maintaining classic elegance.

  • Condition: Like new condition
  • Case material: Everose Rolesor
  • Bracelet length: short two links
Posted at
Apr 24, 2026, 9:37 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active