Rolex Datejust 31 Datejust 31 White Gold Diamond / Aubergine - Roman

Reference 278289rbr-0019

About this watch

The Rolex Datejust 31 White Gold Diamond / Aubergine - Roman is a stunning embodiment of elegance and precision, with its exquisite design and remarkable craftsmanship. Crafted from luxurious white gold, this timepiece boasts a beautiful blend of materials and colors that make it a standout piece. The sunburst finish on the aubergine dial catches the light beautifully, creating a mesmerizing effect that changes with every movement. Adorned with sparkling diamonds, the gem-set bezel elevates the watch from a mere instrument of timekeeping to a true statement piece. At the core of the Datejust 31 is the Rolex caliber 2236 movement, showcasing Rolex's dedication to precision and innovation. This certified Swiss chronometer has passed rigorous testing by the COSC, guaranteeing its accuracy and reliability. With a power reserve of approximately 55 hours, you can be confident that it will keep ticking, even when you’re not wearing it. The watch displays hours, minutes, seconds, and the date, making it highly functional while maintaining its aesthetic appeal. With a water resistance of up to 100 meters, this watch can handle splashes and brief immersions in water, making it suitable for everyday wear. The 31mm diameter makes it versatile for various wrist sizes, and the lug width ensures a comfortable fit.
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MSRP: $49,400
Market Price: $35,147

Key Features

  • Rolex caliber 2236 movement
  • Certified Swiss chronometer by COSC
  • 55-hour power reserve
  • Water resistance up to 100 meters
  • Gem-set bezel with sparkling diamonds
  • White gold case with sunburst finish
  • Aubergine dial with Roman numeral indexes

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Diamond / Aubergine - Roman
Reference
278289rbr-0019
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Purple
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals set against a warm Everose Rolesor case and bracelet, offering classic elegance with everyday versatility.

  • Condition: Like new condition
  • Bracelet length: short two links
  • Dimensions: [object Object]
Posted at
Feb 27, 2026, 8:29 AM
Active
[WTS] 2025 Rolex Lady Datejust 31mm 278274 Stainless Steel Oyster Azzuro Blue Floral Dial - $12,850

2025 Rolex Lady Datejust 31mm 278274 Stainless Steel Oyster Azzuro Blue Floral Dial - $12,850

Rolex - 278274 · $12,850
This 2025 Rolex Lady Datejust 31mm features an Azzuro Blue Floral Motif Dial and is accompanied by a brand new updated Rolex box, papers, warranty card, and other accessories.

  • Condition: Excellent overall condition
  • Box Type: Double Boxed
  • Warranty Years: 5 years
  • Size Inches: 7.25inch wrist (Full Links)
Posted at
Feb 20, 2026, 2:43 PM
Active
[WTS] Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!

Rolex Datejust 31mm Midsize 68273 18K Yellow Gold Stainless Steel!

Rolex - 68273 · $6,850
A 31mm Rolex Datejust in 18K Yellow Gold and Stainless Steel, featuring a champagne dial and automatic movement.

  • Condition: Pre-owned, nice condition with typical cosmetic wear
  • Case diameter: 31mm
  • Movement type: Automatic
  • Crystal type: Sapphire
Posted at
Feb 20, 2026, 2:42 PM
Active
[WTS] ROLEX Datejust 31mm Silver DIAMOND Dial 278274 Fluted Bezel Jubilee BOX & PAPERS

ROLEX Datejust 31mm Silver DIAMOND Dial 278274 Fluted Bezel Jubilee BOX & PAPERS

Additional information provided about the watch is missing.

Posted at
Feb 15, 2026, 4:21 PM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active
ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX Midsize 68273 White dial Datejust 31MM

ROLEX - 68273 · $5,899
The Rolex 68273 is a midsize Datejust watch with a white dial and Roman numerals, featuring an 18K gold/stainless steel case design measuring 31MM in diameter.

  • Condition: pre-owned
  • Case material: 18K gold/Stainless Steel
  • Case size: 31MM
  • Dial color: White
Posted at
Mar 7, 2025, 10:25 AM
Active