Rolex Datejust 31 Datejust 31 White Gold Diamond / Silver - Diamond

Reference 278289rbr-0021

About this watch

The Rolex Datejust 31 is a stunning timepiece that beautifully combines luxury, functionality, and style. Crafted from 18-carat white gold, this watch exudes refinement and elegance. Its sunburst silver dial features gem-set indexes, adding a touch of sparkle to its mesmerizing effect. The Rolex Caliber 2236 movement, certified by the Swiss Official Chronometer Testing Institute (COSC), highlights Rolex's dedication to innovation and precision. With a water resistance of up to 100 meters, this watch is perfect for everyday wear, whether you're caught in the rain or taking a dip in the pool. Its versatility makes it suitable for any occasion, from casual to formal events. The Datejust 31 is not just a watch; it's an investment that retains its value and reflects your appreciation for luxury and craftsmanship.
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MSRP: $49,400
Market Price: $35,147

Key Features

  • 18-carat white gold case
  • Gem-set bezel with diamond accents
  • Sunburst silver dial with gem-set indexes
  • Rolex Caliber 2236 self-winding mechanical movement
  • Certified Swiss chronometer (COSC)
  • Water resistance up to 100 meters
  • Comfortable 31.00 mm diameter and 16.00 mm lug width

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Diamond / Silver - Diamond
Reference
278289rbr-0021
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Silver
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals set against an Everose Rolesor case and bracelet, offering classic elegance with everyday versatility.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 8, 2026, 9:38 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals set against an Everose Rolesor case and bracelet. It has a refined presence on the wrist with a smooth bezel.

  • Condition: Like new
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 1, 2026, 9:37 AM
Active
[WTS] 1996 Midsize Rolex Datejust 31mm 18k White Gold 68279, freshly serviced

1996 Midsize Rolex Datejust 31mm 18k White Gold 68279, freshly serviced

Rolex - 68279 · $16,999
1996 Midsize Rolex Datejust 31mm 18k White Gold, freshly serviced and comes with a 1 year in-house warranty.

  • Condition: some light scratches, freshly serviced
  • Case diameter: 31mm
  • Material: 18k White Gold
  • Year of manufacture: 1996
Posted at
Apr 30, 2026, 5:16 PM
Active
[WTS] Rolex Datejust 31mm Pink New 4/2026, $10.3k

Rolex Datejust 31mm Pink New 4/2026, $10.3k

Rolex - 278240 · $10,300
The Rolex Datejust 31mm Pink is a new watch available for purchase.

  • Condition: New
  • Shipping: $100 (USA)
  • Payment: Wire or Credit Card (+4.9% & 4 days clearance)
  • Warranty: 2026
Posted at
Apr 30, 2026, 10:25 AM
Active
[WTS] (2024) Rolex Datejust 31 Blue Roman Dial 278240 Full Set $7,450

(2024) Rolex Datejust 31 Blue Roman Dial 278240 Full Set $7,450

Rolex - 278240 · $7,450
2024 Rolex Datejust 31 with a blue Roman dial, dated to 2024. It is a full set with box, manual, and white tag.

  • Condition: Slight scratches from normal use, crystal is clean
  • Diameter: 31mm
  • Country of origin shipped from: Singapore
Posted at
Apr 29, 2026, 5:30 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active