Rolex Datejust 31 Datejust 31 Yellow Gold Fluted / President / Champagne Floral

Reference 178278-0119

About this watch

When it comes to luxury watches, few brands evoke the same level of admiration and prestige as Rolex. The Rolex 178278-0119 Datejust 31 stands out for its exquisite craftsmanship and stunning aesthetics. This watch, nicknamed the 'Floral,' has captured hearts with its champagne floral dial and classic yellow gold finish. With a sunburst finish, it captures light beautifully, creating an interplay of shades that draws you in. The floral pattern adds a unique touch, setting it apart from more traditional dials. There are no hour markers, giving the watch a clean and minimalist look, allowing the wearer to appreciate the dial's intricate beauty without distraction. At the heart of the Datejust 31 is the Rolex caliber 2235, a self-winding mechanical movement that showcases Rolex’s dedication to quality. This movement is entirely developed and manufactured by Rolex, ensuring each component meets the highest standards. The watch offers an impressive 48-hour power reserve, allowing you to wear it without worrying about winding it too frequently. With a frequency of 28,800 vibrations per hour, the movement operates smoothly and accurately. Plus, as part of the Oyster family, it boasts a reliable architecture that ensures durability and performance under various conditions. The Datejust 31 is not just a pretty face; it's built to last. The use of yellow gold in the Datejust 31 is a nod to classic luxury. This material not only enhances the aesthetic appeal but also contributes to the watch's durability. Gold is resistant to tarnishing, making it a great choice for a timepiece meant to last a lifetime.
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MSRP: $29,300
Market Price: $21,070

Key Features

  • Yellow Gold Case
  • Sapphire Crystal
  • Water Resistance 100m
  • Rolex Caliber 2235 Movement
  • 48-hour Power Reserve
  • Chronometer Certification
  • President Bracelet

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Yellow Gold Fluted / President / Champagne Floral
Reference
178278-0119
Movement
2235
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
Yellow Gold 31mm
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] 2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

Rolex - 278274 · $14,000
The Rolex Datejust 31 blends classic elegance with a fresh modern aesthetic, featuring a vibrant mint green dial framed by a white gold fluted bezel. It has a refined yet versatile look and balanced proportions suited for everyday wear.

  • Condition: Brand new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 10.7mm
Posted at
May 28, 2026, 9:04 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 blends classic elegance with everyday versatility, featuring a striking black dial with Roman numerals set against a warm Everose Rolesor case and bracelet.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 22, 2026, 9:40 AM
Active
[WTS] 2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

2026 Rolex Datejust 31, Mint Green Dial 278274 — Brand New Condition, Box & Papers

Rolex - 278274 · $14,000
The Rolex Datejust 31 blends classic elegance with a fresh modern aesthetic, featuring a vibrant mint green dial and a white gold fluted bezel.

  • Condition: Brand new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 10.7mm
Posted at
May 21, 2026, 9:03 AM
Active
[WTS] Rolex Datejust 31 *BNIB 5/26* 💎🦪 Mother of Pearl x Diamond Dial 🦪💎

Rolex Datejust 31 *BNIB 5/26* 💎🦪 Mother of Pearl x Diamond Dial 🦪💎

Rolex - 278274 · $15,000
A Rolex Datejust 31 watch with a Mother of Pearl dial featuring diamond indices. It comes with an unsized bracelet and the original purchase receipt.

  • Condition: Brand new
  • Bracelet size: unsized
  • Dial description: Mother of Pearl with diamond indices
Posted at
May 19, 2026, 8:40 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals, a warm Everose Rolesor case and bracelet, and a refined 31mm case.

  • Condition: Like new condition
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 15, 2026, 9:39 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active