Swatch

Since revolutionizing the Swiss watch industry in 1983, Swatch has maintained its position as an innovative force in watchmaking. Their colorful, plastic-cased watches helped save the Swiss watch industry during the quartz crisis, while their artistic collaborations have made them cultural icons. The brand continues to innovate with their Sistem51 automatic movement and bio-sourced materials. Each collection demonstrates their commitment to making Swiss-made watches accessible while pushing boundaries in design and technology.