Rolex Datejust 31 Datejust 31 Rose Gold / Fluted / Rose - Diamond / President

Reference 278275-0031

About this watch

When it comes to luxury watches, few names evoke as much admiration and respect as Rolex. The Rolex Datejust 31 Rose Gold / Fluted / Rose - Diamond / President is a timeless classic that perfectly encapsulates what Rolex stands for. Its stunning rose gold finish exudes luxury and sophistication, while the sunburst finish adds an extra layer of depth. The iconic fluted bezel signifies its status as a true Rolex, and the gem-set indexes elevate it to new heights. The self-winding mechanical movement is entirely manufactured by Rolex and features an impressive precision and reliability. With a power reserve of 55 hours, you can trust that this watch will keep ticking even when you take it off at night. The Datejust 31 has a clear and easy-to-read date display at 3 o'clock, making it incredibly practical for daily use. Whether you're attending a gala or simply enjoying a dinner date, this watch is sure to catch eyes and turn heads. With its elegant design, innovative movement, and prestigious brand name, you're not just buying a timepiece; you're acquiring a piece of horological history. The Datejust 31 is perfect for anyone who appreciates the finer things in life.
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MSRP: $36,600
Market Price: $31,783

Key Features

  • Stunning rose gold finish
  • Innovative self-winding mechanical movement with power reserve of 55 hours
  • Water-resistant up to 100 meters
  • Luxurious gem-set indexes
  • Comfortable President bracelet
  • Date display at 3 o'clock
  • Iconic fluted bezel

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 Rose Gold / Fluted / Rose - Diamond / President
Reference
278275-0031
Movement
2236
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
Rose Gold 31mm
Dial Color
Rose
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Brand New Rolex Datejust 31 w/ Mint Green Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mint Green Dial [ Ref. 278274 ]

Rolex - 278274 · $13,300
This listing is for a brand new Rolex Datejust 31 with mint green dial, featuring a jubilee bracelet and fluted bezel.

  • Condition: Brand new, unworn
  • Bracelet type: Jubilee bracelet
  • Bezel type: Fluted bezel
Posted at
Jan 19, 2026, 8:18 PM
Active
[WTS] Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ White Roman Dial [ Ref. 278274 ]

Rolex - 278274 · $12,900
A brand new Rolex Datejust 31 with a white Roman dial and jubilee bracelet is being sold. The watch comes as a full set with various accessories including the Rolex green box.

  • Condition: Brand new, unworn
  • Case size: 31mm
  • Bracelet type: Jubilee
Posted at
Jan 18, 2026, 5:56 PM
Active
[WTS] NEW 2025 Rolex Datejust 31mm 278273 Jubilee MOP Diamond Dial - $21,500

NEW 2025 Rolex Datejust 31mm 278273 Jubilee MOP Diamond Dial - $21,500

A brand new 2025 Rolex Datejust 31mm with a yellow Rolesor Jubilee bracelet and Mother of Pearl Diamond dial.

  • Size: 7.0inch wrist (Full Links)
  • Material: Stainless Steel and 18k Yellow Gold
  • Bracelet type: Jubilee
Posted at
Jan 12, 2026, 2:16 PM
Active
[WTS] NEW 2025 Rolex Datejust 31mm 278274 Stainless Steel Jubilee Pink Dial - $14,800

NEW 2025 Rolex Datejust 31mm 278274 Stainless Steel Jubilee Pink Dial - $14,800

Rolex - 278274 · $14,800
A brand new 2025 Rolex Datejust with a 31mm stainless steel case and pink diamond Roman numeral dial.

  • Condition: Brand new/unworn
  • Box: Double boxed, yes
  • Papers: Yes
  • Warranty: 5 year manufacturer warranty
Posted at
Jan 9, 2026, 3:59 PM
Active
[WTS] 2023 Rolex Datejust 31mm 278275 Rose Gold Rose Dial - $35,000

2023 Rolex Datejust 31mm 278275 Rose Gold Rose Dial - $35,000

Rolex - 278275 · $35,000
2023 Rolex Datejust 31mm in 18kt Everose Gold with a rose gold fluted bezel and rose dial, featuring a presidential bracelet.

  • Condition: Excellent
  • Case size: 31mm
  • Bracelet material: 18kt Everose Gold
  • Bezel material: 18kt Rose Gold
Posted at
Jan 7, 2026, 11:01 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active
Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex Datejust 31 Green Flutted Jubilee 278274 Complete 2023

Rolex - 278274 · $9,750
A Rolex Datejust 31 watch with a green dial and flutted bezel, featuring a Jubilee bracelet and accompanied by original box, books, links, white tag, and warranty card.

  • Condition: mint condition
  • Bracelet length: Jubilee bracelet
Posted at
Mar 7, 2025, 4:29 PM
Active