Rolex Datejust 31 Datejust 31 White Gold Fluted / President / Paved Roman

Reference 178279-0078

About this watch

The Rolex Datejust 31 White Gold Fluted / President / Paved Roman is a masterpiece of luxury watchmaking, blending exquisite design with reliable performance and timeless elegance. This stunning timepiece features a white gold finish, fluted bezel, and paved Roman numeral dial, making it suitable for both formal occasions and casual outings. The iconic fluted bezel not only enhances the watch's aesthetic appeal but also plays a role in its structural integrity. With a diameter of 31 mm, this watch is perfect for those who prefer a watch that is neither too bulky nor too small. It fits comfortably on the wrist and is ideal for everyday wear. The Datejust 31 is powered by the Rolex caliber 2235, a self-winding mechanical movement developed and manufactured in-house by Rolex. This certified Swiss chronometer boasts a 48-hour power reserve and operates at a frequency of 28,800 vibrations per hour. The watch features a date display and water resistance up to 100 meters, making it suitable for swimming and shallow diving. The President bracelet is made from the same white gold as the case, creating a seamless look with luxurious feel and secure fit.
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MSRP: $30,400
Market Price: $18,735

Key Features

  • White Gold Case
  • Rolex Caliber 2235 Movement
  • Chronometer Certified
  • Sapphire Glass
  • 100m Water Resistance

Specifications

Brand
Rolex
Family
Datejust 31
Model
Datejust 31 White Gold Fluted / President / Paved Roman
Reference
178279-0078
Movement
2235
Movement Features
  • Hours, Minutes, Seconds
  • Date
  • Chronometer
Case
White Gold 31mm
Dial Color
Paved
Crystal
Sapphire
Water Resistance
100

Current Listings

[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals set against an Everose Rolesor case and bracelet. It has a refined presence on the wrist with a smooth bezel.

  • Condition: Like new
  • Case size: 31mm diameter
  • Lug to lug length: 37mm
  • Thickness: 11mm
Posted at
May 1, 2026, 9:37 AM
Active
[WTS] 1996 Midsize Rolex Datejust 31mm 18k White Gold 68279, freshly serviced

1996 Midsize Rolex Datejust 31mm 18k White Gold 68279, freshly serviced

Rolex - 68279 · $16,999
1996 Midsize Rolex Datejust 31mm 18k White Gold, freshly serviced and comes with a 1 year in-house warranty.

  • Condition: some light scratches, freshly serviced
  • Case diameter: 31mm
  • Material: 18k White Gold
  • Year of manufacture: 1996
Posted at
Apr 30, 2026, 5:16 PM
Active
[WTS] Rolex Datejust 31mm Pink New 4/2026, $10.3k

Rolex Datejust 31mm Pink New 4/2026, $10.3k

Rolex - 278240 · $10,300
The Rolex Datejust 31mm Pink is a new watch available for purchase.

  • Condition: New
  • Shipping: $100 (USA)
  • Payment: Wire or Credit Card (+4.9% & 4 days clearance)
  • Warranty: 2026
Posted at
Apr 30, 2026, 10:25 AM
Active
[WTS] (2024) Rolex Datejust 31 Blue Roman Dial 278240 Full Set $7,450

(2024) Rolex Datejust 31 Blue Roman Dial 278240 Full Set $7,450

Rolex - 278240 · $7,450
2024 Rolex Datejust 31 with a blue Roman dial, dated to 2024. It is a full set with box, manual, and white tag.

  • Condition: Slight scratches from normal use, crystal is clean
  • Diameter: 31mm
  • Country of origin shipped from: Singapore
Posted at
Apr 29, 2026, 5:30 AM
Active
[WTS] Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Brand New Rolex Datejust 31 w/ Mother of Pearl Diamonds Dial [ Ref. 278274 ]

Rolex - 278274 · $16,700
This is a brand new, unworn 31mm Rolex Datejust with a mother of pearl diamonds dial.

  • Condition: Brand new, unworn
  • Case size: 31mm
  • Dial material: Mother of Pearl
Posted at
Apr 25, 2026, 11:09 AM
Active
[WTS] Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex Datejust 31 Two-Tone Black Roman Dial 178241 — Like New Condition, Watch Only

Rolex - 178241 · $9,750
The Rolex Datejust 31 features a black dial with Roman numerals, set against an Everose Rolesor case and bracelet. The 31mm case offers everyday versatility while maintaining classic elegance.

  • Condition: Like new condition
  • Case material: Everose Rolesor
  • Bracelet length: short two links
Posted at
Apr 24, 2026, 9:37 AM
Active
Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex Datejust 31- Rose Gold- Chocolate Dial- 278275

Rolex - 278275 · $30,000
This Rolex Datejust 31mm features a rose gold case with a chocolate dial and six diamonds. The watch comes with a green box, pamphlets, and a warranty card from December 2022, as well as a balance of factory warranty.

  • Condition: Excellent preowned
  • Case material: Rose Gold
  • Diameter: 31mm
  • Diamonds: VI
Posted at
Apr 7, 2025, 4:34 PM
Active
Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond  - Two Tone  - 31mm

Rolex Datejust 31 Diamond Bezel - 278381 - Silver Diamond - Two Tone - 31mm

Rolex - 278381RBR · $18,895
This Rolex Datejust 31 features a silver diamond dial and a two-tone rose gold bezel. It has a 31mm case size and an automatic movement with date functionality.

  • Condition: Pre-Owned - Mint Grade
  • Case material: Two Tone Rose Gold
  • Diameter: 31mm
  • Bracelet type: Oyster w. EZ Link
Posted at
Apr 3, 2025, 10:36 PM
Active
Rolex Datejust 31  - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex Datejust 31 - 278271 - Rose Roman - Steel & Rose Gold - 31mm - Like New

Rolex - 278271 · $11,895
This Rolex Datejust 31 features a rose Roman dial and is made from stainless steel and rose gold, measuring 31mm in size. It's an automatic-date watch with a jubilee bracelet.

  • Condition: Pre-Owned - Like New
  • Case size: 31mm
  • Dial type: Rose Roman
  • Bracelet type: Jubilee
Posted at
Mar 26, 2025, 8:25 PM
Active